There are abundant advertisements in the commodity society and using parodies cleverly and correctly in English and Chinese advertisements may bear good results.

This thesis will analyze respectively the similarities on language and differences on social culture between Chinese and English advertising.

The linguistic characteristics of English advertisements;

With the purpose of giving publicity to their products,promoting export and expanding overseas market,every enterprise begins to pay more attention to the English advertisement and correspondingly to devote more power to the creation of the advertisement.

Our investigation is from two perspectives: how does lexical cohesion satisfy the features of English advertisements and how is cohesive relation built in English advertisements.

Hence many an enterprise designs English advertisements for t-heir products,for the purpose of promoting sales and exploiting foreign market as a whole.

Based on the analysis of a large amount of Chinese and English advertising language in the market, this paper intends to demonstrate that the masculinist thinking still plays an important and chauvinistic role in conditioning women s bodies in a way they treat their own bodies, and in shaping the values and attitudes of the public, especially of the women.

A trend of male-centered thinking is revealed in Chinese and English Advertising language.