However, many translated English advertisements have serious pragmatic failures in our country.

In the process of English translation of advertisement,we should realize the cultural differences between China and the West and then deal with the cultural factors properly to make sure the translated text obtains the same promotion effect as that of the original.

The linguistic characteristics of English advertisements;

With the purpose of giving publicity to their products,promoting export and expanding overseas market,every enterprise begins to pay more attention to the English advertisement and correspondingly to devote more power to the creation of the advertisement.

Our investigation is from two perspectives: how does lexical cohesion satisfy the features of English advertisements and how is cohesive relation built in English advertisements.

Hence many an enterprise designs English advertisements for t-heir products,for the purpose of promoting sales and exploiting foreign market as a whole.