1) advertising style
广告文体
1.
English Advertisements has many special features and characteristics and has formed its own style——advertising style.
英语广告的语言有许多独特的特性并形成了自己的文体———广告文体。
2.
Language of advertisement has gradually formed its unique style——advertising style.
广告的语言也逐渐形成了独特的风格,即广告文体。
2) the style of English and Chinese advertising language
英汉广告文体
3) advertising culture
广告文化
1.
A Study of Advertising Culture in Consumer Society;
消费社会背景下的广告文化研究
2.
The advertising culture of liquor would enrich the brand culture of liquor.
白酒的品牌文化也来自广告文化的塑造,白酒广告文化经历了消费观念、营销观念、服务观念由不成熟走向成熟的三位一体的发展历程。
3.
And the present Chinese advertising culture obviously emerges a series of abuses.
广告文化作为广告活动中许多文化要素构成的复合整体,其结构体系包括广告文化的物质层、组织制度层、观念层三个层次。
4) advertisement culture
广告文化
1.
On nationalism of modern advertisement culture in China;
论中国现代广告文化的民族性
2.
With the rising of consumption culture and information society, a global advertisement culture is emerging now.
随着消费文化和信息化社会的兴起,一个全球化的广告文化体系也逐步浮现。
5) advertising copy
广告文案
1.
Beautification in advertising copy under the impulsion of people’s vision;
视觉冲击下的广告文案的唯美诉求
2.
The article introduces the principle of identifying the theme of advertising copy.
文章介绍广告文案主题确定的原则,并从商品分析、消费者分析、市场分析及竞争对手情况分析等方面探讨广告主题确定的方法和规律。
3.
An advertising copy is a textual document which uses language symbols to provide a basis and blueprint for the production of an advertisement.
广告文案是在广告制作过程中，运用语言符号进行编码而形成的为广告作品的制作完成提供依据和蓝本的语言文本。
6) ad manuscript
广告文稿
1.
Criteria for evaluating ad manuscripts;
浅谈广告文稿优劣的评价标准
补充资料：文体
1.文雅有节的体态。 2.指身体。用为敬词。 3.文章的风格或结构﹑体裁。 4.字体。 5.文娱体育的简称。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条