There are abundant advertisements in the commodity society and using parodies cleverly and correctly in English and Chinese advertisements may bear good results.

This thesis will analyze respectively the similarities on language and differences on social culture between Chinese and English advertising.

Based on the analysis of a large amount of Chinese and English advertising language in the market, this paper intends to demonstrate that the masculinist thinking still plays an important and chauvinistic role in conditioning women s bodies in a way they treat their own bodies, and in shaping the values and attitudes of the public, especially of the women.

A trend of male-centered thinking is revealed in Chinese and English Advertising language.

Because of the cultural differences, English and Chinese advertisement languages have different aesthetic characteristics in terms of both the languages themselves and cultural connotations.