This thesis mainly takes the title of the English lonely-heart advertisement from the aspect of stylistics, specifically analyzes about its forms, rhetoric methods;at the same time, owning to the foreig.

Based on Hymes\' theoretic framework of discourse cult urology,the paper makes a comparative analysis of sixty ads for marriage in English or Chinese,and reveals macroscopically the discourses.

The linguistic characteristics of English advertisements;

With the purpose of giving publicity to their products,promoting export and expanding overseas market,every enterprise begins to pay more attention to the English advertisement and correspondingly to devote more power to the creation of the advertisement.