1) On the Emotional Demand of Advertising
论广告的情感诉求
4) Advertising appeal
广告诉求
1.
Among them are Prominences, Disobedience of Cooperative Principle at different levels of language, and Problem and Solution Pattern and Advertising Appeal in Text Structure.
能满足这一标准的方法很多,其中在语言文字方面有语言的突出形式和“合作原则”的违反,在语篇结构方面采用了“问题解决办法模式”、“广告诉求”。
2.
We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state .
本文运用加工分离程序,探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。
3.
This study also examined whether advertising appeals and expressions accord with the cultural values orientations of each country.
在此基础上,进一步验证了广告诉求与广告表现与两国各自的文化价值取向是否一致。
6) advertising appeals
广告诉求
1.
A Comparative Study of the Advertising Appeals between Mercedes-Benz and Chery;
梅赛德斯—奔驰和奇瑞汽车广告诉求的比较研究
2.
This study intends to test the idea that advertising reflects cultural values through advertising appeals in a predictable manner.
本研究旨在研究证明“互联网广告通过运用可预测的广告诉求来反映目标市场的文化价值”这一观点。
补充资料：广告情感诉求
广告情感诉求
advertising appeal to emotion
广告情感诉求(advertising appeal to“m“tion)又称“情绪诉求”，是广告诉求方法之一。其特点是偏重于激发人的情感而产生购买动机。影响消费者的购买情感有多种方法，其中以好奇心、爱美、自尊、求名、节俭、舒适和求知等心理欲求较为普遍，其中又以满足人们“自我形象”的心理需求为重点。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条