1) advertising affective effectiveness
广告情感效果
1.
This study compartmentalizes the advertising effectiveness into three types based on the stair-step model and defines the conception of the advertising affective effectiveness.
根据阶梯步骤模型把广告效果划分为3类,提出了广告情感效果的概念并界定其范畴,验证了情感效果的两个心理步骤(喜欢与偏好)之间存在显著的因果关系。
2) effect of advertisements
广告效果
1.
The effect of advertisements may fall into four stages: communication, memory, attitude and action.
广告效果分为“传播──记忆──态度──行动”四个阶段。
3) ad effect
广告效果
1.
To analyse the relation between ad quality and ad effect;
浅析广告质量和广告效果的关系
2.
The variation of consumer behavior is the standard of AD effect measurement.
如何促成这一改变，更好的达成广告效果，成为广告理论研究中的一个重要问题。
4) advertising effect
广告效果
1.
Starting with the analysis on the effects of advertisement, this paper discusses the main problems that cause bad advertising effects in practice and puts forward some suggestions as to the improvement of advertising effects.
从分析广告效果出发 ,探讨了在广告实践中造成广告效果欠佳的主要原因 ,并提出了增强广告效果的建议。
2.
In fact,the limitation of mass communication exposed in practice restricts the advertising effect.
事实上,随着实践的深入,大众传播日益暴露出的局限性在很大程度上制约着广告效果的发挥,而人际传播在广告传播中所起的作用日益明显。
3.
It s also a beneficial attempt of dynamic language research to expound the relationship between presupposition and advertising effect through analyzing the features of advertising presupposition: mutual knowledge?implicitness and defeasibility.
从社会语用学的角度,通过分析广告前提的特点:共知性、隐含性和可撤销性,阐明其与广告效果的关系,是对语言进行动态研究的有益尝试。
5) advertisement effect
广告效果
1.
To be a winner in the market,the producer has to be efficient in such promotion activities as naming of the product,relationships with the news media,advertisement effects and trademark use,etc.
企业要在产品销售上战胜竞争对手,必须在产品名称、利用新闻媒介、广告效果、商标使用等方面实施有效的产品促销途径。
6) advertising effectiveness
广告效果
1.
Research on Influence Factors of Advertising Effectiveness from a Cognitive Science Perspective;
认知视角的广告效果影响因素研究
2.
This study compartmentalizes the advertising effectiveness into three types based on the stair-step model and defines the conception of the advertising affective effectiveness.
根据阶梯步骤模型把广告效果划分为3类,提出了广告情感效果的概念并界定其范畴,验证了情感效果的两个心理步骤(喜欢与偏好)之间存在显著的因果关系。
3.
Given the accelerating complexity of media and consumer environments, the unconscious processing of unattended ads now plays an increasingly important role in advertising effectiveness.
对非注意广告的信息加工和广告效果的研究开始兴起。
补充资料：广告情感诉求
广告情感诉求
advertising appeal to emotion
广告情感诉求(advertising appeal to“m“tion)又称“情绪诉求”，是广告诉求方法之一。其特点是偏重于激发人的情感而产生购买动机。影响消费者的购买情感有多种方法，其中以好奇心、爱美、自尊、求名、节俭、舒适和求知等心理欲求较为普遍，其中又以满足人们“自我形象”的心理需求为重点。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条