1) fear advertising
恐惧诉求广告
1.
This passage talks about the applying of fear advertising in china from the differences between western and eastern culture Fear advertising,as a valid advertising form,is under developed in china,so we should pay much attention to this phenomenon,and make research on it.
本文从东西方文化差异的角度探讨恐惧诉求广告在我国的应用问题。
2) fear appeals
恐惧诉求
1.
A review of fear appeals research literature of about fifty years in the western academia is conducted in this study, including Drive Theories, Parallel Response Model, Protection Motivation Theory and Extended Parallel Process Model and so on.
本文梳理了近50多年来西方恐惧诉求传播理论实证研究的主要成果——驱动力减弱模型理论、平行反应模型理论、保护动机理论、拓展平行反应加工模型等，归纳出一套指导恐惧诉求传播实践的原则框架：有效的恐惧诉求传播应该包含威胁严重性、威胁易遭受性、反应效能和自我效能四部分核心信息；威胁信息和应对措施信息是否合适匹配决定了恐惧诉求说服是否成功；粗略的讲，高恐惧／高效能结构的信息说服效果最好；中度恐惧／高效能、中度恐惧／中度效能结构的信息说服效果较好；高恐惧／低效能、中度恐惧／低效能的说服效果较差；低恐惧的情况下(低恐惧／低效能、低恐惧／高效能)，受众很可能会忽略该恐惧诉求信息，说服效果最差。
3) fearful ad
恐惧式广告
4) fear appeals
恐惧/顾虑诉求
5) Advertising appeal
广告诉求
1.
Among them are Prominences, Disobedience of Cooperative Principle at different levels of language, and Problem and Solution Pattern and Advertising Appeal in Text Structure.
能满足这一标准的方法很多,其中在语言文字方面有语言的突出形式和“合作原则”的违反,在语篇结构方面采用了“问题解决办法模式”、“广告诉求”。
2.
We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state .
本文运用加工分离程序,探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。
3.
This study also examined whether advertising appeals and expressions accord with the cultural values orientations of each country.
在此基础上,进一步验证了广告诉求与广告表现与两国各自的文化价值取向是否一致。
补充资料：广告观念诉求
广告观念诉求
advertising appeal to idea
广告观念诉求(advertising appeal toidea)广告诉求方法之一。其特点是不直接宣传某种产品或劳务，而是鼓励和树立一种新的消费观念，或改变某种消费习惯。其最终目的还是为了推销某种产品或劳务，通过新观念的形成而利于企业经营。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条