1) emotional appealing language
感性诉求广告语言
1.
So the emotional appealing language appears the simple, elegant, and humorous language style and could convey the profound meanings.
本文主要分析与总结了感性诉求广告语言的六种美学风格,我们发现相比较平实的理性广告语言,感性广告语言更具有艺术感染力与感召力。
3) The Advertisement is Enamored with the Emotional Appeals
广告倾心感性诉求
5) Advertising appeal
广告诉求
1.
Among them are Prominences, Disobedience of Cooperative Principle at different levels of language, and Problem and Solution Pattern and Advertising Appeal in Text Structure.
能满足这一标准的方法很多,其中在语言文字方面有语言的突出形式和“合作原则”的违反,在语篇结构方面采用了“问题解决办法模式”、“广告诉求”。
2.
We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state .
本文运用加工分离程序,探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。
3.
This study also examined whether advertising appeals and expressions accord with the cultural values orientations of each country.
在此基础上,进一步验证了广告诉求与广告表现与两国各自的文化价值取向是否一致。
补充资料：广告诉求定位
广告诉求定位
advertising appeal to position
告宣传要确定哪些商品或劳务及其主要属性，最能满足哪一类型消费者及其需求欲望。给消费者塑造特定的商品形象，并在其心理上占有一定位置。诉求定位应以消费者的需要为依据，定位对了，能扫一动消费者，广告就成功:定位错了，广告就失败。 (傅汉幸撰马谋超审)广告诉求定位(advertising appeal toPosition)亦称“广告诉求点”。即广
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条