2) Advertising appeal
广告诉求
1.
Among them are Prominences, Disobedience of Cooperative Principle at different levels of language, and Problem and Solution Pattern and Advertising Appeal in Text Structure.
能满足这一标准的方法很多,其中在语言文字方面有语言的突出形式和“合作原则”的违反,在语篇结构方面采用了“问题解决办法模式”、“广告诉求”。
2.
We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state .
本文运用加工分离程序,探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。
3.
This study also examined whether advertising appeals and expressions accord with the cultural values orientations of each country.
在此基础上,进一步验证了广告诉求与广告表现与两国各自的文化价值取向是否一致。
4) advertising appeals
广告诉求
1.
A Comparative Study of the Advertising Appeals between Mercedes-Benz and Chery;
梅赛德斯—奔驰和奇瑞汽车广告诉求的比较研究
2.
This study intends to test the idea that advertising reflects cultural values through advertising appeals in a predictable manner.
本研究旨在研究证明“互联网广告通过运用可预测的广告诉求来反映目标市场的文化价值”这一观点。
5) advertisement appeal
广告诉求
1.
Advertisement must know audience\'s psychological characteristics and laws to take appropriate advertisement appeal to attract target consumers.
广告诉求在广告学中是个非常重要的概念。
6) advertisement tactics
广告策略
1.
This paper analyses the importance to continue advertisement tactics and sums up the successful experiences of advertising line of Wahaha Pure Water.
分析了广告策略延续的重要意义,总结了娃哈哈纯净水广告路线的成功经验。
补充资料：广告理性诉求
广告理性诉求
advertising appeal to rationalization
广告理性诉求(advert，sing appeal torationalization))一告诉求方法之一。其特点是偏重于运用说理的方法，直接陈述商品或劳务的好处，让消费者信服其优点。运用此法的广告，多数是技术性强、构造复杂、需要注意维修与保养的商品。此外，也有运用于与人身安全密切有关的一些商品，如药品等。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条