1) Appeal to Sensation Strategy
情感诉求策略
1.
Research on Appeal to Sensation Strategy in Newspaper Product Design;
报业产品设计的情感诉求策略研究
2) emotional appeal
情感诉求
1.
Because of its wide use in modern advertising, emotional appeal has become one of the most prevalent studies in advertising psychology in the West with the concentration on the following aspects: the functional mechanism and communication effects of emotional appeal and the relevant factors that may influence the communication effects of emotional appeal.
情感诉求在现代广告中运用非常广泛,并已成为西方广告心理研究的热点问题之一。
2.
The reason why an emotional appeal advertisement is enjoyed by audience is that it keeps to the emotional rules, and appeals the emotional topics which audience needs, such as gladness, feeling, love, humor, reminiscence.
情感诉求广告之所以备受青睐,是因为它遵循了受众的情感活动规律,通过诉求受众心理需求的情感内容,如欢乐、情爱、幽默、怀旧等,去感染、说服广告受众,进而让受众形成积极的品牌态度。
3.
Emotional appeal advertisement refers to that in the way of emotional persuasion,advertisement appeals emotions to and makes known the truth to the consumers,and in the end to make them produce favorable emotion and attitude to the product in the advertisement.
情感诉求广告是指广告采取感性说服的方法,向消费者诉之以情,晓之于理以使其对所广告的产品产生良好的感情与态度。
3) emotional demands
情感诉求
1.
Analysis of the emotional demands of ad spots
浅析广告中的情感诉求点
2.
In Modern Design Art domain,emotion with the Design Art between close relation,not only manifests in emotional demands design and the Design Art theory of infiltration,moreover in both the theory of integration.
在现代设计艺术领域中,情感与设计艺术之间的密切关系,不仅体现在情感诉求设计与设计艺术的理论渗透上,而且在两者的理论融合上。
4) affective strategy
情感策略
1.
A study has been conducted on affective strategy training among college freshmen.
本课题组在大学英语教学中对大学一年级学生进行了为期一年的情感策略培训,以激发深层学习动机,提高自信心,培养良好意志和克服不良情绪。
2.
The affective strategy as one of fundamental factors of learning strategies has an important effect on the others.
情感策略作为学习策略的基本因素之一,对学习策略的其他成分有着重要的影响。
3.
The results showed:(1) ELSI consisted of four scales: the meta-cognitive strategy scale(MSS),the cognitive strategy scale(CSS),the social strategy scale(SSS) and the affective strategy scale(ASS).
研究表明:(1)英语学习策略量表(ELSI)由元认知策略分量表(MSS)、认知策略分量表(CSS)、社会策略分量表(SSS)和情感策略分量表(ASS)组成,并具有较好的信、效度。
5) affective strategies
情感策略
1.
Applying Affective Strategies in the Foreign Language Classroom;
情感策略在外语课堂中的应用
2.
This paper illustrates affects which positively and negatively influence foreign language learning by conducting a survey on the use of affective strategies between city and country students in Guiyang University and analyzing the relative statistics.
本文笔者通过对农村学生与城市学生的外语学习中的情感策略调查及分析,论述了对外语学习产生正面影响(如自信、冒险心等)的情感因素和一些对外语学习会产生极其负面的影响(如焦虑)的情感因素。
3.
Some suggestions on carrying out affective strategies to make college English classroom optimal are put forward finally.
文章结合大学非英语专业学生的情感特点,对英语课堂学习焦虑、抑制、动机、态度、自信心和自尊心等情感因素与学习者英语学习成绩之间的关系进行了调查分析,希望引起英语教学同行对语言教学中情感因素的重视,并在教学过程中恰当运用情感策略促使大学英语课堂教学效果最优化。
6) affection strategies
情感策略
1.
Based on the basic theories of learning strategies, we make a suggestion that English teachers should lay special emphasis on the teaching of cognition strategies; memory strategies; compensation strategies; affection strategies and social .
本文从英语学习策略的基本理论出发 ,提出了在外语教学中 ,教师要重视对学生进行认知策略、记忆策略、元认知策略、情感策略和社交策略的培养。
补充资料：广告情感诉求
广告情感诉求
advertising appeal to emotion
广告情感诉求(advertising appeal to“m“tion)又称“情绪诉求”，是广告诉求方法之一。其特点是偏重于激发人的情感而产生购买动机。影响消费者的购买情感有多种方法，其中以好奇心、爱美、自尊、求名、节俭、舒适和求知等心理欲求较为普遍，其中又以满足人们“自我形象”的心理需求为重点。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条