1.
The Mentality Basic of Advertising and the Parole Act for Advertising;
广告诉求的心理基础与广告言语行为
2.
Viewing Expressive Formation of Advertisement Works from Appeal Tone of Advertisement;
从广告诉求调性看广告作品的表现形态
3.
On the Motive of Advertisement Appeal from the Viewpoint of Cooperative Principle Violation;
从“合作原则”的违背看广告诉求的动机
4.
A Comparative Study on Advertising Appeals and Technology Elements of Internet Advertising in China and the United States;
中美网络广告的广告诉求与技术运用的比较研究
5.
A Comparative Study of the Values in Billboard Advertisements in Taiwan and China;
海峡两岸都会区户外广告中价值观与广告诉求之比较研究
6.
Research on Effects of Involvement, Advertising Appeal and Price on Advertising
卷入程度、广告诉求方式以及产品价格对广告效果影响的实证研究
7.
Effect of Advertising Appeal and Emotional State on theMode of Information Processing
广告诉求与情绪状态对信息加工模式的影响
8.
A Comparative Study of the Advertising Appeals between Mercedes-Benz and Chery;
梅赛德斯—奔驰和奇瑞汽车广告诉求的比较研究
9.
The application of virtual guilt in parental-love advertising dissemination;
“虚拟内疚”理论在亲情广告诉求中的应用
10.
Advertising general planning and misunderstandings of appeal in economic car;
经济型轿车的广告诉求误区及策划方略
11.
On the Changes and Enlightenment of Powered Milk Ad Appeal after the Powered Milk Crisis
奶粉危机事件后奶粉广告诉求的转变及启示
12.
The Evergreen Tree of Advertisement Marketing --Enchantment and Problem of Emotion Pursuing Advertisement;
广告营销的常青树——情感诉求广告的魅力和问题
13.
Communicational Impact on Fear Appeal of Commonweal Advertisement
恐惧诉求在公益广告中的传播效果
14.
Appeal to Differences of Advertising Ideas in Market Modality
市场形态中广告创意的差异性诉求
15.
On the Aesthetic Pursuing of Advertising Language: Seeking Novelty, Dreaming, Inspiring Sensation
猎奇、造梦、诉情:广告语言的审美追求
16.
Basic principles and psychological demands of modern advertisment design;
现代广告设计的基本原则与心理诉求
17.
Need of Expressing Emotion and Menta lity of Purchase---My Views on Emotional Advertisement Design;
情感诉求和消费心理——情感广告设计谈
18.
Emotional appeal, especially fear appeal is an extremely effective persuading strategy of commonweal advertisement.
情感诉求 ,尤其是恐惧诉求是一种极为有效的广告說服策略。