With the rapid development of globalisation and international communication, C-E news translating plays an increasingly important role in China s global communication (or external communication / overseas publicity , as preferred by some scholars).

As a publicizing vehicle,the C/E translation of the publicity-oriented texts has been playing an increasingly important role.

The crucial reason is that we have followed the old routine of external publicity.

In the context of external publicity and psychology of target readers the omission and deletion of some original text are inevitable due to the different ways of thinking between the Chinese and the English.

Based on introducing the importance of the character report,this paper points out the problems existing in the external propaganda of university,and advances some suggestions on how to strengthen the external propaganda influence of university and improve the propaganda art.

Principles of foreign publicity of traditional sports in China;

Problems translation of foreign publicity and their countermeasures;

Foreign publicity is characterized by the principle that "foreign publicity is different from publicity in China", which is determined by its particular target readers.