1) Fear Appeal Effects
恐怖诉求
1.
Fear Appeal Effects:an ERP Experimental Research Based on Neuroscience
恐怖诉求：传播效果的ERP实验研究——一种基于神经科学的传播学研究
2) fear appeals
恐惧诉求
1.
A review of fear appeals research literature of about fifty years in the western academia is conducted in this study, including Drive Theories, Parallel Response Model, Protection Motivation Theory and Extended Parallel Process Model and so on.
本文梳理了近50多年来西方恐惧诉求传播理论实证研究的主要成果——驱动力减弱模型理论、平行反应模型理论、保护动机理论、拓展平行反应加工模型等，归纳出一套指导恐惧诉求传播实践的原则框架：有效的恐惧诉求传播应该包含威胁严重性、威胁易遭受性、反应效能和自我效能四部分核心信息；威胁信息和应对措施信息是否合适匹配决定了恐惧诉求说服是否成功；粗略的讲，高恐惧／高效能结构的信息说服效果最好；中度恐惧／高效能、中度恐惧／中度效能结构的信息说服效果较好；高恐惧／低效能、中度恐惧／低效能的说服效果较差；低恐惧的情况下(低恐惧／低效能、低恐惧／高效能)，受众很可能会忽略该恐惧诉求信息，说服效果最差。
3) phobophobia
恐怖恐怖
4) horror
[英]['hɔrə(r)] [美]['hɔrɚ]
恐怖
1.
On the characters of horror in Black Cat and White Cat;
浅谈《黑猫》与《白猫》中恐怖的表现特征
2.
The charm of horror in Allen Poe s short stories;
爱伦·坡短篇小说的恐怖魅力
5) terror
[英]['terə(r)] [美]['tɛrɚ]
恐怖
1.
Countermeasures of anti-terrorism struggle of our country;
我国反恐怖斗争对策研究
2.
"The Terrorist":Space,Violence and Post-tradition
《恐怖份子》:空间、暴力与后传统
3.
The effect of terror is established to convey Poe s contemplations of the world and bring great pathos to readers.
坡具有代表性的心理恐怖小说之一。
6) fear advertising
恐惧诉求广告
1.
This passage talks about the applying of fear advertising in china from the differences between western and eastern culture Fear advertising,as a valid advertising form,is under developed in china,so we should pay much attention to this phenomenon,and make research on it.
本文从东西方文化差异的角度探讨恐惧诉求广告在我国的应用问题。
补充资料：恐怖
由于生命受到威胁而引起的恐惧：白色～ㄧ～手段 ㄧ～分子（进行恐怖活动的人）。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条