1.
The Communication Effects of Fear Advertising and Its Implication
恐惧诉求广告传播效果研究及其应用启示
2.
Communicational Impact on Fear Appeal of Commonweal Advertisement
恐惧诉求在公益广告中的传播效果
3.
The Research of Fear Appeals Theory and Application in Advertisements Communication;
恐惧诉求理论及其在广告传播中的应用研究
4.
Emotional appeal, especially fear appeal is an extremely effective persuading strategy of commonweal advertisement.
情感诉求 ,尤其是恐惧诉求是一种极为有效的广告說服策略。
5.
"Tell me... Why is a man of your caliber so afraid of sin?"
「告诉我...为什麽像你这麽卓越的人会恐惧罪恶？」
6.
The Mentality Basic of Advertising and the Parole Act for Advertising;
广告诉求的心理基础与广告言语行为
7.
I told them I was claustrophobic, I gotta get outta here!
我要告诉他们我有幽闭恐惧症，我必须从这里面出去！
8.
The Evergreen Tree of Advertisement Marketing --Enchantment and Problem of Emotion Pursuing Advertisement;
广告营销的常青树——情感诉求广告的魅力和问题
9.
Viewing Expressive Formation of Advertisement Works from Appeal Tone of Advertisement;
从广告诉求调性看广告作品的表现形态
10.
Appeal to Differences of Advertising Ideas in Market Modality
市场形态中广告创意的差异性诉求
11.
On the Aesthetic Pursuing of Advertising Language: Seeking Novelty, Dreaming, Inspiring Sensation
猎奇、造梦、诉情:广告语言的审美追求
12.
Basic principles and psychological demands of modern advertisment design;
现代广告设计的基本原则与心理诉求
13.
On the Motive of Advertisement Appeal from the Viewpoint of Cooperative Principle Violation;
从“合作原则”的违背看广告诉求的动机
14.
Need of Expressing Emotion and Menta lity of Purchase---My Views on Emotional Advertisement Design;
情感诉求和消费心理——情感广告设计谈
15.
Still seeing the pain on their faces, I continued to tell them that it was okay to be scared, that fear is a natural response.
看到他们脸上仍显露着悲痛，我接着告诉他们恐惧也是正常的，那是一种自然反应。
16.
My highly educated dad had a great education and a great career. But school never told him how to handle money or his fears.
我爸爸受过高等教育，有着很好的职业，但学校从不告诉他如何处理金钱或恐惧。
17.
A Comparative Study on Advertising Appeals and Technology Elements of Internet Advertising in China and the United States;
中美网络广告的广告诉求与技术运用的比较研究
18.
A Comparative Study of the Values in Billboard Advertisements in Taiwan and China;
海峡两岸都会区户外广告中价值观与广告诉求之比较研究