3) word of mouth
口碑传播
1.
Research on Word of Mouth Take an Example of Starbucks;
本文针对整合营销传播中“接触”和“沟通”的传播理念,对“口碑传播”这一人员的信息传播渠道进行了初步的分析和探讨。
4) word-of-mouth
[英]['wə:dəv'mauθ] [美]['wɝdəv'maʊθ]
口碑传播
1.
Correlations between customer s gender and word-of-mouth communication;
顾客性别与口碑传播相关关系研究
2.
Holding their own unique characteristics during word-of-mouth,female consumers in general are more likely to engage in WOM,which also easily influences their purchasing decisions.
女性消费者在口碑传播中具有自己的特点,她们更易于传播口碑并且口碑也易于影响她们的购买决策。
3.
It has much impact on firms far beyond interpersonal word-of-mouth.
在线负面口碑传播是一种特殊的顾客购后不满意反应行为。
5) online word-of-mouth
网络口碑
1.
According to the communication and persuasion theory,a framework of determinants of online word-of-mouth re-diffusion intention is put forward from the perspective of the source,content,and receiver.
根据传播说服理论,从口碑来源、内容和接受方三个视角建构的网络环境下口碑再传播意愿影响因素模型的实证检验结果表明:口碑来源可靠性、口碑内容趣味性、口碑接受者利他动机和自我提升动机是决定网络口碑再传播意愿的关键因素。
2.
The effect of online word-of-mouth(OWOM) is influenced by OWOM credibility.
网络口碑的盛行引起了消费者和营销者的关注,口碑营销也借助网络口碑得到了新的发展。
6) e-WOM
网络口碑
1.
The Influence of e-WOM on Receiver Attitude Research;
网络口碑对接收者产品态度的影响研究
2.
With the increasing popularity of internet,e-WOM became an important information source for tourists in choosing their tourism destinations.
随着网络的日渐普及,网络口碑成为旅游者制定外出旅游计划、选择旅游目的地时的重要信息来源。
补充资料：品牌
品牌——
品牌是一个商品名称和商标的总称，它可以用来辨别一个卖者和卖者集团的货物或劳务，以便同竞争者的产品相区别。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条