1.
Research on IWOM Communication of Brand in the Context of Web2.0
Web2.0背景下的品牌网络口碑传播研究
2.
A Study on the Effects of Online WOM Communication on Consumer Purchase Decision of Electronic Products
网络口碑传播对电子产品消费决策的影响研究
3.
Research on Internet Word of Mouth Marketing in the Age of Web2.0
Web2.0时代网络口碑营销传播研究
4.
An Experimental Research on the Determinants of Re-diffusion Intention of Online Word-of-mouth;
网络口碑再传播意愿影响因素的实证研究
5.
Service Quality Word-of-mouth Spreading Based on Complex Social Network
基于复杂社会网络的服务质量口碑传播
6.
The Study of Influence of Electronic Word-of-Mouth on Customer Trust
网络口碑对网络消费者信任影响研究
7.
Impact of Students Involvement on the Word-of-Mouth Communication;
高校学生涉入程度对口碑传播的作用
8.
An Empirical Study on the Willing to Engage in Word-of-mouth for Female Consumers;
女性消费者口碑传播意愿的实证研究
9.
HFMD Spreading Model Based on Complex Network
基于复杂网络的手足口病传播模型研究
10.
An Empirical Analysis of Factors Influencing the Credibility of Online Word-of-Mouth;
网络口碑可信度影响因素的实证研究
11.
The Impact of Word-of-Mouth on Consumer s Attitude:A Theoretical Model;
口碑传播对消费者态度的影响:一个理论模型
12.
The Impact of Service Recovery Features on Customers’Intentions of Word-of-Mouth
服务补救可控特征对顾客口碑传播意向的影响
13.
The Strategies of the Two-step Flow of Communication in Advertisement According to the Buzz Marketing;
从口碑营销看二级传播在广告信息传播中的应用策略
14.
Internet communication and the adjustment of journalistic communication style
试论网络传播与记者传播方式的调适
15.
Computer-mediated Interpersonal Communication and Re-tribalization of Communication;
网络人际传播与传播的“部落化”回归
16.
Short message communication--The effective supplement and extension to network communication;
短信传播:网络传播的有效补充与延伸
17.
The Research on the Mass Media and Internet Transmission in Colleges and Universities;
高校新闻传播媒体与网络传播的研究
18.
Communication Advantage of Flash Slide in Journalism and Communication of Online News
网络新闻传播中Flash幻灯的传播优势