1.
Impact of Students Involvement on the Word-of-Mouth Communication;
高校学生涉入程度对口碑传播的作用
2.
An Empirical Study on the Willing to Engage in Word-of-mouth for Female Consumers;
女性消费者口碑传播意愿的实证研究
3.
Research on IWOM Communication of Brand in the Context of Web2.0
Web2.0背景下的品牌网络口碑传播研究
4.
The Impact of Word-of-Mouth on Consumer s Attitude:A Theoretical Model;
口碑传播对消费者态度的影响:一个理论模型
5.
A Study on the Effects of Online WOM Communication on Consumer Purchase Decision of Electronic Products
网络口碑传播对电子产品消费决策的影响研究
6.
The Impact of Service Recovery Features on Customers’Intentions of Word-of-Mouth
服务补救可控特征对顾客口碑传播意向的影响
7.
Service Quality Word-of-mouth Spreading Based on Complex Social Network
基于复杂社会网络的服务质量口碑传播
8.
Empirical and Theoretical Study of Customer WOM Diffusing Intention in Retail;
零售行业中顾客口碑传播意愿的理论研究与实证分析
9.
The Empirical Research on the Relationship between Patients Satisfaction and Word-of-Mouth Comment in Modern Hospitals;
现代医院患者满意度与口碑传播关系的实证研究
10.
Study on the Effect of Customer Perceptions, Customer Loyalty on Word of Mouth Willingness
顾客感知价值、顾客忠诚对口碑传播意愿影响研究
11.
The Influencing Factors of Corporate Reputation and its Impact on Consumers' Word-of-Mouth Behavior
企业声誉的影响因素及其对消费者口碑传播行为的作用
12.
Research on Internet Word of Mouth Marketing in the Age of Web2.0
Web2.0时代网络口碑营销传播研究
13.
An Experimental Research on the Determinants of Re-diffusion Intention of Online Word-of-mouth;
网络口碑再传播意愿影响因素的实证研究
14.
The Strategies of the Two-step Flow of Communication in Advertisement According to the Buzz Marketing;
从口碑营销看二级传播在广告信息传播中的应用策略
15.
The lips of the wise disperse knowledge.
智者之口传播知识。
16.
Word of mouth marketing:one sample of media economic based on public opinion
口碑营销:传媒舆论经济生成的一种诠释
17.
Research on Communication Modality of Digital Broadcasting Auxiliary-picture in Television News;
电视新闻口播数码配图传播形式探究
18.
Impact of mobile population on transmission of schistosomiasis in transmission-interrupted area
传播阻断地区流动人口对血吸虫病传播的影响