1.
The Study of Influence of Electronic Word-of-Mouth on Customer Trust
网络口碑对网络消费者信任影响研究
2.
An Empirical Analysis of Factors Influencing the Credibility of Online Word-of-Mouth;
网络口碑可信度影响因素的实证研究
3.
Research on IWOM Communication of Brand in the Context of Web2.0
Web2.0背景下的品牌网络口碑传播研究
4.
Research on Internet Word of Mouth Marketing in the Age of Web2.0
Web2.0时代网络口碑营销传播研究
5.
The Influence of e-WOM on Receiver Attitude Research;
网络口碑对接收者产品态度的影响研究
6.
An Impact Study of Negative Word-of-Mouth in Internet to Brand Attitude for College Students;
负面网络口碑对高校学生品牌态度的影响研究
7.
An Experimental Research on the Determinants of Re-diffusion Intention of Online Word-of-mouth;
网络口碑再传播意愿影响因素的实证研究
8.
Study On The Trust Factors of Destination E-WOM;
旅游目的地网络口碑信任度影响因素研究
9.
A Study on the Effects of Online WOM Communication on Consumer Purchase Decision of Electronic Products
网络口碑传播对电子产品消费决策的影响研究
10.
The Exploratory Research of Influence Factor for the Credibility of Online Word-of-mouth
中国网络口碑可信度的影响因素探索研究
11.
The Impact of Internet Word-of-Mouth on Consumer's Product Attitude
网络口碑对消费者产品态度的影响机理研究
12.
An Empirical Study on Internet Word of Mouth Affecting Consumer Purchase Intention
网络口碑对消费者购买意愿影响实证研究
13.
Effects of Internet Word-of-mouth of Destination on Consumer Behavior and Marketing Strategy
旅游地网络口碑对消费行为的影响及营销对策
14.
The Effect of eWOM on Consumers Perception of Information Usefulness
网络口碑对消费者信息有用性感知的影响
15.
A Research on the Relationship between Movie Consumer s Attitude, Watching Intention and Online Word of Mouth;
网络口碑与电影消费者态度及观赏动机的关系研究
16.
The Effects of Online WOM Information on Consumer Purchase Decision:An Experimental Study;
网络口碑信息对消费者购买决策的影响：一个实验研究
17.
An Empirical Study on Credibility of Online Word-of-Mouth and Its Effects on Consumers’ Purchase Behavior
网络口碑可信度及其对购买行为之影响的实证研究
18.
The Impact of Online Word-of-mouth on Higher Education:An Analysis Based on Two Social Psychology Theories
网络口碑对高等教育的影响——从两种心理学理论进行解析