2) word of mouth
口碑传播
1.
Research on Word of Mouth Take an Example of Starbucks;
本文针对整合营销传播中“接触”和“沟通”的传播理念,对“口碑传播”这一人员的信息传播渠道进行了初步的分析和探讨。
3) word-of-mouth
[英]['wə:dəv'mauθ] [美]['wɝdəv'maʊθ]
口碑传播
1.
Correlations between customer s gender and word-of-mouth communication;
顾客性别与口碑传播相关关系研究
2.
Holding their own unique characteristics during word-of-mouth,female consumers in general are more likely to engage in WOM,which also easily influences their purchasing decisions.
女性消费者在口碑传播中具有自己的特点,她们更易于传播口碑并且口碑也易于影响她们的购买决策。
3.
It has much impact on firms far beyond interpersonal word-of-mouth.
在线负面口碑传播是一种特殊的顾客购后不满意反应行为。
5) re-diffusion intention
再传播意愿
1.
According to the communication and persuasion theory,a framework of determinants of online word-of-mouth re-diffusion intention is put forward from the perspective of the source,content,and receiver.
再传播意愿是口碑传播的唯一动力源泉,其决定要素的探讨是口碑传播机制研究的核心。
补充资料：口碑
比喻群众口头上的称颂（称颂的文字有很多是刻在碑上的）：～载道ㄧ～甚佳。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条