4) speech image
语音形象
1.
We can t make excessive demand that their speech image be as good as announcers and hosts , but their speech should at least be normal.
随着广播电视事业不断发展,大批深受听众、观众欢迎的“记者主持人”不断涌现,我们不能奢求其具备播音员、主持人那样良好的语音形象,但其语音至少应具备起码的规范性。
5) image language
形象语言
1.
As an important rhetorical device,image language always finds its existence in different cultures.
由于英汉两种语言中的形象语言具有较强的民族性和独特的文化内涵,因此在翻译中如何处理是个难题。
2.
As for the two development routes applying in human Abstract thought and image thought, human language also forms two languages: proposition language and image language.
对应于人类抽象思维和形象思维两条发展路线,人类语言也形成了两大语类:命题语言和形象语言。
6) language image
语言形象
1.
The formation and realization of language images is actually a process of the exchanging, spreading and transferring of the semanticized imagery information, and is a verbal expressing activity with special meaning realized in the general functional structure of language.
语言形象的生成与实现本质上是一个语义化形象信息的交流、传播和转换过程 ,是在一般语言功能框架下实现的具有特殊意义的言语表达活动。
补充资料:产品形象
产品形象
product image
产品形象(produet image)即产品的魅力,指产品对公众的吸引力。它的心理机制是产品的个性与公众的思想感情的密切联系。通常,产品的魅力主要取决下列因素:一是方‘便,如便于携带、存放等;二是适应性强,即用途广泛;三是质量高;四是合乎顾客的地位或身份;五是可靠性:六是满足顾客的审美需要。许多名牌产品,一般都具有上述特点,能使顾客或公众获得多重满足。 (张燕逸撰张交审)
说明:补充资料仅用于学习参考,请勿用于其它任何用途。
参考词条