In the circles of translation, the problem of image shift attracts many translators eyes.

This paper explores reception_theoretic inspirations for cultural image transfer in advertising English translation,and proposes four basic strategies for cultural image transfer,namely,preservation,substitution,addition and cancellation.

Differences of cultural images of English-Chinese animal words and translation;

On the cultural image translation of the Chinese into English from information perspective;

Semiotics and cultural image;

By analyzing the structural patterns of speech, the loss and distortion of cultural intention in the translation of literary works, this paper expounds to the hardship and difficulty in the translation of literary works from the aspects of cultural imagery, linguistic style, etc, and elaborates the limitation of the translatability of literary works.

In this article,some Chinese-English examples are employed to demonstrate the important role cultural imagery plays in representing the spirit of the original and depicting the character;some methods are suggested in translating cultural imagery-related sentences and finally,the author calls for more attention to the transfer of cultural imagery.

Words are the most active part in a linguistic system,and the cultural imagery implied in language is expressed in concrete word which contains abundant national cultural connotation.

The transference of cultural images in literary translation from the perspective of culture fusion;

On the Loss and Skewing of the Cultural Images in Translation——A Discussion about the translation of “Milky Way”;

The probing into the space form and cultural images of liancun traditional settlement