1) translation norms of brand name translation
商标翻译常模
2) trademark translation
商标翻译
1.
An overview of trademark translation in China since 1990s
国内近十年商标翻译研究综述
2.
This paper aims to discuss today s "defamiliarization" inclination of trademark translation from the translation of "Shopping Mall".
本文从Shopping Mall一词的翻译入手,探讨当下商标翻译的“陌生化”倾向,并指出其与异化翻译的区别。
3) brand name translation
商标翻译
1.
This paper aims to use the schema theory to analyze brand name translation.
因此,在商标翻译的过程中,译者应该选择原语的图式,还是目的语读者的图式就成为对译者的一个挑战。
2.
It is hardly too much to say that a good brand name and brand name translation influence consumers’attitude to a particular goods and its consumption.
然后就商标翻译的方法提出了建议,如译者可以通过加词来补充表达原商标的内涵以使译文达到原文的宣传效果。
3.
This thesis attempts to explore the approaches for BNT (brand name translation) through analyzing the brand name formations and its characteristics: literal translation, transliteration, free translation, mixed translation, complementary translation and communicative translation.
本文旨在通过对商标构成和商标特点的分析探索商标翻译的几种方法：直译，音译，自由翻译，混合翻译，补偿式翻译和交际翻译。
5) brand names translation
商标名翻译
1.
And according to the principle, it also probes some methods and techniques for Chinese brand names translation.
随着中国加入世贸组织,出口商品大量增加,人们更加认识到了商标名翻译的重大意义。
6) brand name translation
商标词翻译
1.
This thesis intends to probe into the phenomenon of cultural default in brand name translation from culture perspective.
本文旨在从文化角度对商标词翻译中出现的文化缺省现象进行分析阐释,并提出从翻译角度进行文化补偿是实现商标词在目的语中保持原有功能的有效途径。
补充资料：常模团体
常模团体：指在参照常模解释分数的时候，被作为参照的群体，将应试者的分数和该参照团体的分数进行比较，并以该份数在这个团体中的相对位置高低或者等级来描述应试者的素质或者特点。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条