1.
Analysis of Discourse Structure and Language Characteristics of Lonely Heart Advertisements in Chinese and English;
中英文征婚广告语篇结构及语言特点分析
2.
A Genre Analysis of Personal Ads in English Newspapers
英文报刊征婚（友）广告的体裁分析
3.
Emotiveness in "Seeking Partner" Advertisements;
情感特征在英文“征友”广告中的体现(英文)
4.
A Comparative Study of Cultural Values Manifested in Chinese and American Mate-selection Advertisement;
中美征婚广告体现的文化价值观对比研究
5.
On Cultural Values Manifested by Mate-selection Advertisements in China and the U.S.;
透视中美两国征婚广告中择偶标准的文化价值观念
6.
The Stylistic Features of English"Hard-Sell"Advertisement;
英语“硬卖”广告的文体特征(英文)
7.
Stylistic Characteristics of Business Advertising English and Translation Principles;
商务英语广告的文体特征及翻译原则
8.
Differences of English and Chinese Cultures in Advertisement Translation;
广告翻译中的英汉文化差异(英文)
9.
Presupposition in Medicine Advertising;
预设在英语医药广告中的运用(英文)
10.
The Cooperative Principle and Advertising Language in English
英语中的合作原则及广告语言(英文)
11.
Linguistic Features in English Advertising and a Cultural Perspective into the Chinese and Western Advertising Languages;
英语广告的语言特点及中西广告文化对比
12.
What Makes A Slogan Memorable?--From the Stylistics Point of View;
从文体学的角度分析广告标语的易记特征(英文)
13.
A Comparative Study of Chinese and English Advertising Language in a Cross-cultural Perspective;
跨文化层面的中英文广告语对比研究
14.
Pro-environmental Public Service Advertisements in Chinese and English: A Cross-cultural Perspective;
跨文化视角下的中英文环保公益广告
15.
Differences between Chinese and American Cultures Reflectedin Advertising;
从广告语的角度看中美文化差异(英文)
16.
Culture Significance on Brand Name of Commodity and Advertisement Language in English and Chinese;
中英文品牌命名和广告语言的文化性
17.
The Language Characteristics of the English Ads and the Basical Studying on Translating
英语广告的语言特征及广告英译初探
18.
Cultural Differences and Conflicts in English Ads;
从英文广告看中英文化差异与文化冲突