1) language choice
语言诉求
2) language appeal strategy
语言诉求策略
1.
Except for the intensive and meticulous work on non-linguistic means such as illustration, color, space, layout and arrangement as well, commercial advertisements mainly resort to the language appeal strategy to execute the purpose of pushing sales.
商业广告除了在插图、色彩、空间、版面等非语言表达手段上精雕细刻外,还借助语言诉求策略来达到促销目的。
3) emotional appealing language
感性诉求广告语言
1.
So the emotional appealing language appears the simple, elegant, and humorous language style and could convey the profound meanings.
本文主要分析与总结了感性诉求广告语言的六种美学风格,我们发现相比较平实的理性广告语言,感性广告语言更具有艺术感染力与感召力。
6) words needing
言语需求
补充资料：广告观念诉求
广告观念诉求
advertising appeal to idea
广告观念诉求(advertising appeal toidea)广告诉求方法之一。其特点是不直接宣传某种产品或劳务，而是鼓励和树立一种新的消费观念，或改变某种消费习惯。其最终目的还是为了推销某种产品或劳务，通过新观念的形成而利于企业经营。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条