Customer Knowledge Management and Its Contributions to Corporate Competitive Advantage;

In order to cognize customer and manage customer relationship and deliver customer value, enterprises must effectively deal with customer knowledge and customer knowledge management.

This article first introduces the B2C Electronic Commerce s development,then introduces the concept of customer knowledge management,and finally discusses how the customer knowledge management is applied in .

The capability of customer knowledge management has a positive impact on new product performance.

This article defines the concept and dimension of customer knowledge management capability in enterprise\'s product innovation,puts forward the construction tactics of the management procedure ability of strengthening enterprise\'s customer knowledge acquisition,sharing,employing,innovating and protecting etc.

Exploring the effect of service climate on customer knowledge acquisition in service settings;

Customer Knowledge Management and Its Contributions to Corporate Competitive Advantage;

By combining relationship-marketing theory with traditional marketing,following amortizing customer value,under the guidance of customer satisfaction and profitability concerns the concrete application method of marketing principle in customer management of travel agency.