1) customer management
顾客管理
1.
By combining relationship-marketing theory with traditional marketing,following amortizing customer value,under the guidance of customer satisfaction and profitability concerns the concrete application method of marketing principle in customer management of travel agency.
所以必须将关系营销理论与传统的市场营销相结合,在遵循顾客让渡价值、提升顾客满意度与盈利能力的原则指导下,使关系营销原理在旅行社顾客管理中具体运用,才能有效地提升旅行社的经营效益。
2) customer value management
顾客价值管理
1.
Research on Application of SN Southwest Branch Company Based on Customer Value Management;
顾客价值管理理论在SN西南分公司应用研究
2.
Research on Application of SN Telecom Southwest Branch Company Based on Customer Value Management;
顾客价值管理理论在SN通信技术西南分公司应用研究
3) CRM
顾客关系管理
1.
The Strategies of Road Transport Enterprises Implying CRM;
浅析道路运输企业顾客关系管理实施策略
2.
Application of Database Marketing in CRM System;
数据库营销在顾客关系管理系统中的应用
3.
A Study of Strengthening Loyalty of Customers By CRM;
通过顾客关系管理（CRM）提高顾客忠诚度的问题探析
4) customer relationship management
顾客关系管理
1.
Study on the performance evaluation of customer relationship management based on balanced scorecard;
基于平衡计分卡思想的顾客关系管理绩效评价方法
2.
Value oriented customer relationship management based on customer equity:(Conceptual) framework and empirical analysis;
基于顾客权益的价值导向型顾客关系管理——理论框架与实证分析
3.
The Idea of "Customer Relationship Management" and the Structure of the Serving Type Government in China;
“顾客关系管理”理念与我国服务型政府的构建
5) customer relation management
顾客关系管理
1.
Externally, emphasis is placed on customer satisfaction strategies and customer relation management.
企业文化管理就是以人为本的管理,体现为两个方面:在企业内部,重视人力资源的开发、管理与利用;在企业外部,强调实施顾客满意战略,开展顾客关系管理。
补充资料：顾客关系管理
顾客关系管理：是企业电子化工作中，很重要的一环，其宗旨是企业以滿足顾客满意为目标，始能在市场上维持竞争力。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条