In this paper,the author firstly illustrates the changes of the function of customer loyalty in network information environment and analyzes the determinants of customer loyalty;lastly,some advice on customer loyalty management.

Effect of service quality on customer loyalty of sportswear brands;

Research on the relationship between customer satisfaction and customer loyalty in international service market;

Value of customer loyalty and strategy to enhance it;

At present, customers loyalty to supermarket is very low.

Through the literature and the questionnaire on customers of city gerneral hospitals,we defined the concept of customers loyalty and itsdegree and indentified the authenticity of customer loyalty.

Does consumer satisfaction really matter? An examination of its impact on consumer loyalty;

This paper introduces the significance of cultivating the consumer loyalty, expounds the connotations of consumer satisfaction, consumer trust and consumer loyalty, and advances several suggestions on cultivating the consumer loyalty.

Past researches seldom pay attention to the different effects of different marketing communications on new customers and loyal customers.

In face of an increasingly saturated market and identical hotel products, how to keep valuable and loyal customers has been the focus of the marketing strategy of current hotel businesses.