Based on the four-step model, this paper analyzes three subgenres of publicity texts from intratextual and extratextual perspectives and puts forward several translation strategies to remove the linguistic, ideological and cultural barriers in translation of these texts.

As a result, translation of publicity texts from Chinese into English accounts for quite a large proportion of current translation missions.

After classifying the various English translations of the term and comparing and contrasting them from such aspects as meaning,feeling and term feature,the authors draw the conclusion that the term should be render into "international publicity translation".

The main extratextual factors that result in the intentional cultural mistranslation include the requirements of the initiator,the initiative of the translator,and the expectations of the target readers,etc.