The crucial reason is that we have followed the old routine of external publicity.

In the context of external publicity and psychology of target readers the omission and deletion of some original text are inevitable due to the different ways of thinking between the Chinese and the English.

Principles of foreign publicity of traditional sports in China;

Problems translation of foreign publicity and their countermeasures;

Foreign publicity is characterized by the principle that "foreign publicity is different from publicity in China", which is determined by its particular target readers.

As an important complement to mainstream publicity media, hometown newspapers have a loyal overseas readership, and are praised as \'civic messengers\' and \'a collective letter from home.

Objectively the international communication is providing an effective means to project China’s image and spread her positive voice.

The dramatic increase of international contact has led to the emergence of a huge quantity of international communication materials ranging from the books on China, pictorials of the tourist spots to the simple slogans on the street.

Based on introducing the importance of the character report,this paper points out the problems existing in the external propaganda of university,and advances some suggestions on how to strengthen the external propaganda influence of university and improve the propaganda art.