2) brand alliance
品牌联盟
1.
In the complex and volatile environment, in order to meet the increasingly discerning consumers, the pressure of competition and mergers and acquisitions and the supervision of public opinion, brand alliance has been an effective competitive strategy to create interest and reduc.
在复杂和动荡的环境中,为了应付日益挑剔的消费者、并购和竞争的压力、社会舆论的监督,品牌联盟已经成为一种创造利益、降低风险的有效的竞争战略,企业投资决策的主要选择之一。
3) Alliance brand
联盟品牌
4) cause-brand alliance
事业-品牌联盟
1.
This paper investigates the situation of corporate philanthropy,and explores three factors that might have major effects on cause-brand alliance.
文章以企业的慈善捐赠行为为例,探讨了对事业-品牌联盟有重要影响的三个因素。
5) brand attitude
品牌态度
1.
A Research on the Effects of Brand Image on Consumers' Brand Attitude
品牌形象对顾客品牌态度的影响研究
2.
In the process of the consumer forming the brand trust,various concepts,derived from the psychology nouns,such as brand perception,brand attitude,brand emotion and brand personality,are the cornerstone,guarantee,tie and i.
消费者在形成品牌信任的过程中,各种在心理学名词基础上衍生出的概念如品牌感知、品牌态度、品牌情感和品牌人格等是品牌信任形成的基石、保证、纽带及内化。
3.
How the brand trust influences the brand attitude,perceived fit and extension evaluation was studied through analyzing 278 effective samples.
通过对278个有效样本的分析,重点考察了品牌信任对品牌态度、契合感知与延伸评价关系的影响。
6) brand association
品牌联想度
补充资料：品牌
品牌——
品牌是一个商品名称和商标的总称，它可以用来辨别一个卖者和卖者集团的货物或劳务，以便同竞争者的产品相区别。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条