1) cognitive brand attitude
认知性品牌态度
2) brand awareness
品牌认知度
1.
The system took brand awareness as the objective layer, which can reflect the brand life cycle, process of brand building as the criterion layer and the process of brand building from consumer’s viewpoint as indicators layer.
本文以品牌建设过程理论、品牌生命周期理论为基础,采用层次分析法,提出了以反映品牌生命周期的品牌认知度为目标层,以品牌建设过程为准则层以及消费者对品牌建设过程解读为指标层的品牌建设评价指标体系。
3) brand recognition
品牌认知
1.
The humanized design research which is based on people’ s sensibility experience of the color and the color symbol will be of much consequence to promoting the Chinese brand recognition.
基于人们对色彩的情感体验以及色彩联想与象征的人性化研究对提升中国品牌认知具有重要意义,文章通过对色彩符号概念以及产生原因进行阐述,总结出色彩人性化设计的一般规律、组成因素和常用手段,为提升中国品牌辨识度提供新的思路和方法。
2.
The stronger brand recognition, the helper to enterprises put up the brand marketing.
品牌认知是消费者购买运动服装的基础,根据消费者的消费心理,他们通常会购买自己熟悉的品牌,消费者的品牌认知越强,就更有助于企业进行品牌营销,进一步刺激消费者消费行为的产生。
4) brand knowledge
品牌认知
1.
The paper studies the impact of consumers personality on brand knowledge.
消费者人格对品牌认知的影响表现为三方面的变量:一是人格特征,用人格的五大维度来量化;二是表征品牌联想的品牌个性,用Jennifer Aaker的品牌个性五大维度来刻画;三是品牌的品质认知,用消费者对品牌的了解程度来表现。
5) brand awareness
品牌认知
1.
We can measure and analyze loyalty based on brand awareness, consumer valuation, consumer satisfaction, consumer usage and recommendation to other.
品牌忠诚由行为忠诚与情感忠诚两部分构成,可从品牌认知、消费者价值判断、消费者满意、消费习惯、购买习惯和向它人推荐等方面进行测量与分析。
2.
With the network offering various brand awareness methods and sufficient information resources, audience can get rich and all-round brand information, and audience can take part in and affect the process and result of information communication.
品牌认知是品牌资产的重要组成部分,它是衡量受众对品牌内涵及价值的认识和理解度的标准。
6) brand cognition
品牌认知
1.
Brand cognition is the precondition and the basic of the brand building, and as two means of important marketing communication, advertisement and packaging have very important effect to the forming of right brand cognition.
品牌认知是品牌塑造的前提和基础,而广告和包装作为两种重要的营销传播手段,它们对形成正确品牌认知具有重要的作用。
补充资料：态度类似性
态度类似性
similarity of attitudes
态度类似性(similarity of attitudes)交往双方在态度方面的相似程度。人与人之间在交往过程中，如果彼此在理想、信念、价值观、世界观等态度体系方面有更多的相似或相同之处，彼此便容易建立起良好的人际关系，反之便会影响人际关系的亲密水平。因此，态度的类似性也是建立人际关系的基本条件，“物以类聚，人以群分”就是这个道理。 (孙俊山撰张交审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条