Here through the analysis on the emotional design and the establishment of brand emotion, the significance and prospects of setting up the brand emotion based on the national features would be discussed.

It is found that negative correlation relationships exist between perceived loss degree of products injuries incidents and brand loyalty,and brand trust can positively moderate the relationship,the moderate effect of gender difference and brand emotion fails to be confirmed.

A Research on the Effects of Brand Image on Consumers' Brand Attitude

In the process of the consumer forming the brand trust,various concepts,derived from the psychology nouns,such as brand perception,brand attitude,brand emotion and brand personality,are the cornerstone,guarantee,tie and i.

How the brand trust influences the brand attitude,perceived fit and extension evaluation was studied through analyzing 278 effective samples.

Analysis of professional cognition and affective attitude among nursing students with different academic background;

This paper analyses some unfavorable factors that affect spoken English teaching in middle schools---lacking language environment, affection of assessment methods , being afraid to speak English, and presents ways to solve the problems---setting up language environment, consummating assessment system of education,Training students` positive affective attitude on spoken English.