1.
The Relationship between Attitude Strength and Attitude Accessibility in Brand Evaluation;
品牌态度强度与品牌态度可达性的关系性质
2.
A Research on the Effects of Brand Image on Consumers' Brand Attitude
品牌形象对顾客品牌态度的影响研究
3.
A Research on the Separation Between the Implicit Brand Attitude and the Explicit Brand Attitude
内隐品牌态度与外显品牌态度分离研究
4.
How Customers' Attitude and Buying Intention Response to Product-harm Crsis:An Empirical Study on Milk Product
基于奶制品危机的消费者品牌态度及品牌归类
5.
The Impact of Brand Pesonality Dimension on Brand Attitude
品牌个性的各维度对消费者品牌态度的影响
6.
The Effect of Brand Familiarity on Brand Attitude Change in the Process of Advertising;
品牌熟悉对广告过程中品牌态度改变的影响
7.
Research on Influence of Country-of-Brand toward Chinese Automobile Buyer's Brand Attitude
品牌来源国对国内汽车购买者品牌态度的影响
8.
Review of interaction mechanism on Advertising attitude and brand attitude;
广告态度与品牌态度作用机制研究综述
9.
A Primary Study of Brand Name Attitude Influenced by Bilingual Brand Name in Translations;
不同翻译方法下的双语品牌名对品牌态度影响的初步研究
10.
The Effects of Brand Trust on the Brand Attitude,Perceived Fit and Extension Evaluation;
品牌信任对品牌态度、契合感知与延伸评价关系的影响
11.
The Effect of Newspaper-based Negative Information on ConsumerBrand Attitude;
消费者对报纸负面报道的品牌态度研究
12.
An Impact Study of Negative Word-of-Mouth in Internet to Brand Attitude for College Students;
负面网络口碑对高校学生品牌态度的影响研究
13.
Research on the Customers Implicit Brand Attitude and the Interference Strategies;
消费者内隐品牌态度及其干预策略研究
14.
A Study of Consumers' Band Attitude to Local Automobile's Brand
我国汽车消费者对自主品牌态度的实证研究
15.
Research on the Effect of Family Communication Patterns on Adolescents’ Attitudes towards Brands
家庭沟通模式对青少年品牌态度的影响研究
16.
Brand Building Strategies of Cosmetic Advertising: An Analysis on Chinese Fashion Magazine Audiences;
时尚类杂志化妆品广告受众品牌态度影响策略分析
17.
A Study on the Impact of Self-Concept of Female Consumers on China Mobile's Brand Attitude
女性消费者自我概念对中国移动产品品牌态度影响的研究
18.
An Research of the Influence of Brand Personality on Brand Alliance Attitude-co-brand Marketing as a Example
品牌个性对品牌联盟态度的影响研究