2) WOM marketing
口碑营销
1.
WOM marketing is a hot topic research currently,but because WOM marketing has such complex,intangible and not be controlled traits,so people incline to make use of WOM,WOM communication and the WOM marketing without any difference.
口碑营销是目前的研究热点,但由于口碑营销具有复杂、无形和不为企业控制等特性,人们倾向于将口碑、口碑传播和口碑营销等同使用。
3) Word-Of-Mouth Marketing
口碑营销
1.
A Study of Word-of-Mouth Marketing and the Application Strategies in the Era of Internet;
互联网时代的口碑营销及应用策略
2.
Firstly the writer decide to take on-line training websites as the object of study,then focus on the analysis of the marketing mode of websites and the Word-of-Mouth Marketing.
本文以营销学、传播学、管理学为基础理论,在分析网站营销模式的基础上,通过对口碑营销理论及其应用进行梳理,以在线培训网站为研究对象,目的在于构建一种可执行、可控制、可衡量和易被用户理解和接受的口碑营销模式,并加以应用在某物业服务行业在线培训网站的营销推广中。
3.
Combining with popular Internet social status and exploring the Internet on word-of-mouth marketing, as well as the impact of the Internet business model of how to carry out word-of-mouth marketing.
在这种情况下,具有较高投资回报率和较好传播效果的口碑营销焕发出勃勃生机。
4) word of mouth marketing
口碑营销
1.
The paper studies communication process and influence factors in constructing the formative model of WOMC based on reviewing and analyzing the connotation and function,and finally puts forward some optional strategies of word of mouth marketing.
本文在全面回顾和分析口碑传播的内涵与功能的基础上,通过构建口碑传播的形成机理模型,深入剖析了口碑传播的传播过程及其影响因素,并进一步提出了口碑营销的策略选择。
5) word of mouth
口碑传播
1.
Research on Word of Mouth Take an Example of Starbucks;
本文针对整合营销传播中“接触”和“沟通”的传播理念,对“口碑传播”这一人员的信息传播渠道进行了初步的分析和探讨。
6) word-of-mouth
[英]['wə:dəv'mauθ] [美]['wɝdəv'maʊθ]
口碑传播
1.
Correlations between customer s gender and word-of-mouth communication;
顾客性别与口碑传播相关关系研究
2.
Holding their own unique characteristics during word-of-mouth,female consumers in general are more likely to engage in WOM,which also easily influences their purchasing decisions.
女性消费者在口碑传播中具有自己的特点,她们更易于传播口碑并且口碑也易于影响她们的购买决策。
3.
It has much impact on firms far beyond interpersonal word-of-mouth.
在线负面口碑传播是一种特殊的顾客购后不满意反应行为。
补充资料：口碑
比喻群众口头上的称颂（称颂的文字有很多是刻在碑上的）：～载道ㄧ～甚佳。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条