1.
An Empirical Study on the Willing to Engage in Word-of-mouth for Female Consumers;
女性消费者口碑传播意愿的实证研究
2.
Empirical and Theoretical Study of Customer WOM Diffusing Intention in Retail;
零售行业中顾客口碑传播意愿的理论研究与实证分析
3.
Study on the Effect of Customer Perceptions, Customer Loyalty on Word of Mouth Willingness
顾客感知价值、顾客忠诚对口碑传播意愿影响研究
4.
An Experimental Research on the Determinants of Re-diffusion Intention of Online Word-of-mouth;
网络口碑再传播意愿影响因素的实证研究
5.
The Impact of Service Recovery Features on Customers’Intentions of Word-of-Mouth
服务补救可控特征对顾客口碑传播意向的影响
6.
The Empirical Research on the Relationship between Patients Satisfaction and Word-of-Mouth Comment in Modern Hospitals;
现代医院患者满意度与口碑传播关系的实证研究
7.
Impact of Students Involvement on the Word-of-Mouth Communication;
高校学生涉入程度对口碑传播的作用
8.
Research on IWOM Communication of Brand in the Context of Web2.0
Web2.0背景下的品牌网络口碑传播研究
9.
Research on Internet Word of Mouth Marketing in the Age of Web2.0
Web2.0时代网络口碑营销传播研究
10.
The Impact of Word-of-Mouth on Consumer s Attitude:A Theoretical Model;
口碑传播对消费者态度的影响:一个理论模型
11.
A Study on the Effects of Online WOM Communication on Consumer Purchase Decision of Electronic Products
网络口碑传播对电子产品消费决策的影响研究
12.
Service Quality Word-of-mouth Spreading Based on Complex Social Network
基于复杂社会网络的服务质量口碑传播
13.
The Strategies of the Two-step Flow of Communication in Advertisement According to the Buzz Marketing;
从口碑营销看二级传播在广告信息传播中的应用策略
14.
An Empirical Study on Internet Word of Mouth Affecting Consumer Purchase Intention
网络口碑对消费者购买意愿影响实证研究
15.
The Influencing Factors of Corporate Reputation and its Impact on Consumers' Word-of-Mouth Behavior
企业声誉的影响因素及其对消费者口碑传播行为的作用
16.
No longer will30- second TV ads reach the right audiences." Word of blog" is the new word of mouth.
现在电视三十秒的广告已经无法诉求观众的注意。新的口碑要靠网志相传。
17.
The lips of the wise disperse knowledge.
智者之口传播知识。
18.
Word of mouth marketing:one sample of media economic based on public opinion
口碑营销:传媒舆论经济生成的一种诠释