1.
Research on Internet Word of Mouth Marketing in the Age of Web2.0
Web2.0时代网络口碑营销传播研究
2.
The Strategies of the Two-step Flow of Communication in Advertisement According to the Buzz Marketing;
从口碑营销看二级传播在广告信息传播中的应用策略
3.
Research on the On-line Training Websites Marketing Model Base on Word-of-Mouth Marketing
基于口碑营销的在线培训网站营销模式研究
4.
How to Develop Marketing of Public Praise in China
在中国市场开展口碑营销策略研究
5.
A Strategy Study of Word-of-Mouth Marketing in Rural Market;
在农村市场开展口碑营销的策略研究
6.
An Empirical Study on the Willing to Engage in Word-of-mouth for Female Consumers;
女性消费者口碑传播意愿的实证研究
7.
Research on IWOM Communication of Brand in the Context of Web2.0
Web2.0背景下的品牌网络口碑传播研究
8.
Find a Path of Upgrading Competitiveness through the Word of Mouth and its Case Study;
口碑营销如何提升企业竞争力及案例研究
9.
An Experimental Research on the Determinants of Re-diffusion Intention of Online Word-of-mouth;
网络口碑再传播意愿影响因素的实证研究
10.
A Study on the Effects of Online WOM Communication on Consumer Purchase Decision of Electronic Products
网络口碑传播对电子产品消费决策的影响研究
11.
To Research the Operation Model of Integrated Marketing Communications of "Swellfun" Alcohol;
“水井坊”酒整合营销传播模式研究
12.
Study on the Communication Strategy of City Brand in the City Marketing;
城市营销中城市品牌的传播策略研究
13.
Study on Integrated Marketing Communication (IMC) of Beijing YBBX Company;
YBBX北京分公司整合营销传播研究
14.
Integrated Marketing Communication Applied Research of S Communication Company;
S通信公司整合营销传播的应用研究
15.
Research of Principles and Strategies in Enterprises Event Marketing Communication;
企业事件营销传播的原理与策略研究
16.
A Study on Integrated Marketing Communications Plan of Jiahe Moon Cake;
佳禾月饼整合营销传播策划实证研究
17.
Study on the Promotion of Tourism Industry in Hongkong Based on IMC;
香港旅游业推广的整合营销传播研究
18.
The Performance Measuring Index System of Integrated Marketing Communications Strategy;
整合营销传播战略评估指标体系研究