With China s access to WTO and the global economy in the 21st century, Chinese commodities must employ a good English trademark in the foreign market, which is determined by the theory of the economic value of the English language.

Study on the History and Codification of Commercial Law in UK;

English is an international language,so creating English trademark words is Chinese enterprises’ only path to the world.

English trademark words, an essential part in English trademarks and the special part in English vocabulary, have their own functions and characteristics.

With the constant development of social and economic globalization,the quantity of exports and imports in China are increasing and,therefore,a large number of brand names in English and Chinese need translating.