There are higher requirements to insurance marketing personnel to identify feelings of others and emotional self-control, which are included in the contents of emotional intelligence.

Discussing the Credit Crisis in Insurance Marketing;

The insurance marketing of China has experienced a change from product concept to sale concept,but a serious of problems such as outdated Marketing Concept,simple marketing mode,and a large amount of unqualified salesman outflow of too many insurance salesmen,and the industry s lower credit.

These varieties doubtless put forward a new higher request to the current insurance marketing.

In the training of practical marketing personnel expert at one aspect and good at many, an elaborate plan is needed in classroom teaching,major course practice and"second classroom".

The requirement of enterprises for the quality of marketing personnel is getting higher, but the present marketing course has serious shortcomings wit h the teaching method being simplistic, lacking interaction.

Through the empirical analysis on the multinational corporations of America, Japan and Germany, this paper reveals the influences of the cultural differences on the implementing the tactics of the localization of the marketing talents in multinational corporations in these countries.

Nowadays marketing talent is the bridge linking the enterprises with society and with market.

Modern marketing is not noly application and combination of the marketing policy,economic behaviour,is but also result of humanities marketing.