Modern marketing increasingly requires managing marketing cost based on customers.

In the field of marketing, by subdivding marketing activities into homogeneous activity centers, ABC allocates marketing costs to r.

The article is introduced the marketing cost problems that corporate must faced in the operation.

Virtually speaking, IRM is a kind of capital marketing.

Capital marketing, as a new researching subject, has great theory and practice significance.

For many years, both Chinese and foreign scholars have not given a clear definition to the essence of marketing, which not only makes the essence of marketing a blur to people but also hampers the guidance of marketing theory to the marketing practice in enterprises.

In the training of practical marketing personnel expert at one aspect and good at many, an elaborate plan is needed in classroom teaching,major course practice and"second classroom".

The requirement of enterprises for the quality of marketing personnel is getting higher, but the present marketing course has serious shortcomings wit h the teaching method being simplistic, lacking interaction.

Through the empirical analysis on the multinational corporations of America, Japan and Germany, this paper reveals the influences of the cultural differences on the implementing the tactics of the localization of the marketing talents in multinational corporations in these countries.

Nowadays marketing talent is the bridge linking the enterprises with society and with market.