In this thesis, it mainly states the process of making an individual marketing case for a telecom key account by introducing the Communication Cooperative Project of Chutian Laser Ltd.

Firstly,the paper expounds on personalized marketing and project management theory respectively.

Providing personalized information products and implementing personalized marketing are important means of library’s information service marketing strategy.

With the development of the marketing in securities industry in China, the securities companies try to convert Pull Marketing to Push Marketing and make Personalization Marketing have the correct target consumer group.

In the training of practical marketing personnel expert at one aspect and good at many, an elaborate plan is needed in classroom teaching,major course practice and"second classroom".

The requirement of enterprises for the quality of marketing personnel is getting higher, but the present marketing course has serious shortcomings wit h the teaching method being simplistic, lacking interaction.

Through the empirical analysis on the multinational corporations of America, Japan and Germany, this paper reveals the influences of the cultural differences on the implementing the tactics of the localization of the marketing talents in multinational corporations in these countries.

Nowadays marketing talent is the bridge linking the enterprises with society and with market.