Particularly as the rapid development of insurance industry, insurance salesman team is increasing.

This thesis expand a research on how to make effective prompting towards insurance salesman and review existing problems in terms of macroscopical, normal and microcosmic aspects in Chinese domestic insurance industry, as well as present situation of salesman s not having effective prompting.

There are higher requirements to insurance marketing personnel to identify feelings of others and emotional self-control, which are included in the contents of emotional intelligence.

Discussing the Credit Crisis in Insurance Marketing;

The insurance marketing of China has experienced a change from product concept to sale concept,but a serious of problems such as outdated Marketing Concept,simple marketing mode,and a large amount of unqualified salesman outflow of too many insurance salesmen,and the industry s lower credit.

These varieties doubtless put forward a new higher request to the current insurance marketing.

Individual life insurance agent system had an exponential development in China in recent years and contributed significantly to the rapid development of the life insurance industry.

This research explored the intra-structure of the self-efficacy of insurance salesmen by the exploratory factor analysis and the confirmatory factor analysi s on the basis of theoretical analysis, interview and questionnaire surveying.

The author points out that the knowledge quality level of life insurance salesman will directly affect the credit of life insurance company and the sound development of life insurance market.