1) Advertising Effectiveness Measurement
广告效果测评
1.
Research on Advertising Effectiveness Measurement Model with Psychology Process;
基于心理过程的广告效果测评模型研究
2) Defining Advertising Goals for Measured Advertising Results
广告目标即广告效果评测
3) Advertising Effectiveness Evaluation
广告效果评价
1.
Research on Advertising Effectiveness Evaluation Models from a Consumer Perspective;
本文认为合适的广告效果评价应该从消费者的视角出发，根据其广告心理认知特点以确定一有效的广告作用机制-效果评价分析框架，进而解决上面所提及的理论与实践中所存在的问题。
4) Effect Evaluation
广告效果评估
1.
The Elementary Study of Advertisement Effect Evaluation under the Background of Media Industrialization in China;
中国媒介产业化背景下广告效果评估的初步研究
6) measurement of advertisement effectiveness
广告效果测量
补充资料：WG型机动车驾驶适应性测评系统检测现场
WG型机动车驾驶适应性测评系统检测现场
子检蕊晕机“车“驶适“性测评系
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条