1) ad memory effect
广告记忆效果
4) effect of advertisements
广告效果
1.
The effect of advertisements may fall into four stages: communication, memory, attitude and action.
广告效果分为“传播──记忆──态度──行动”四个阶段。
5) ad effect
广告效果
1.
To analyse the relation between ad quality and ad effect;
浅析广告质量和广告效果的关系
2.
The variation of consumer behavior is the standard of AD effect measurement.
如何促成这一改变，更好的达成广告效果，成为广告理论研究中的一个重要问题。
6) advertising effect
广告效果
1.
Starting with the analysis on the effects of advertisement, this paper discusses the main problems that cause bad advertising effects in practice and puts forward some suggestions as to the improvement of advertising effects.
从分析广告效果出发 ,探讨了在广告实践中造成广告效果欠佳的主要原因 ,并提出了增强广告效果的建议。
2.
In fact,the limitation of mass communication exposed in practice restricts the advertising effect.
事实上,随着实践的深入,大众传播日益暴露出的局限性在很大程度上制约着广告效果的发挥,而人际传播在广告传播中所起的作用日益明显。
3.
It s also a beneficial attempt of dynamic language research to expound the relationship between presupposition and advertising effect through analyzing the features of advertising presupposition: mutual knowledge?implicitness and defeasibility.
从社会语用学的角度,通过分析广告前提的特点:共知性、隐含性和可撤销性,阐明其与广告效果的关系,是对语言进行动态研究的有益尝试。
补充资料：广告记忆质变现象
广告记忆质变现象
advertising memory paramnesia
广告记忆质变现象(advert，sing memoryparamnesia)对厂告内容记忆的歪曲或篡改。厂一告内容记忆时间长了，就有可能分解成许多片断，在以后的回忆时，由于个人经验中的联想，其结果是对原来识记的事物，不是添枝加叶，就是越来越走样。如牌名、商标、地址的篡改，广告画面的失真，广告文稿用语、本地语更换等。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条