The effect of advertisements may fall into four stages: communication, memory, attitude and action.

To analyse the relation between ad quality and ad effect;

The variation of consumer behavior is the standard of AD effect measurement.

Starting with the analysis on the effects of advertisement, this paper discusses the main problems that cause bad advertising effects in practice and puts forward some suggestions as to the improvement of advertising effects.

In fact,the limitation of mass communication exposed in practice restricts the advertising effect.

It s also a beneficial attempt of dynamic language research to expound the relationship between presupposition and advertising effect through analyzing the features of advertising presupposition: mutual knowledge?implicitness and defeasibility.

To be a winner in the market,the producer has to be efficient in such promotion activities as naming of the product,relationships with the news media,advertisement effects and trademark use,etc.

Research on Influence Factors of Advertising Effectiveness from a Cognitive Science Perspective;

This study compartmentalizes the advertising effectiveness into three types based on the stair-step model and defines the conception of the advertising affective effectiveness.

Given the accelerating complexity of media and consumer environments, the unconscious processing of unattended ads now plays an increasingly important role in advertising effectiveness.