Analysis on loss in translation;

Based on skopostheorie put forward by the school and from the perspective of intentionality of translation,the present study makes an analysis of functional,cultural,and linguistic translation errors in the scenic spot publication translation of Zhuhai,and the author points out its significance in tourism publication translation.

According to the survey,linguistic and cultural translation errors exist in the English-version web profiles of several Chinese universities.

Based on Skopostheorie and from the perspective of intentionality of translation, the present study made an in-depth analysis of functional, cultural and linguistic translation errors in the English versions of the web profiles of some leading universities in China, in comparison to some parallel texts in the original.

However, translation failure shows that students cannot bring out the original meaning both comprehensively and accurately without any distortion or casual addition or deletion of the original thought in doing their assignments.