This paper introduces the present passenger-carrying situation of rural non-passenger stock, analyzes the reasons of the generation of the phenomenon of carrying the passengers by rural non-passenger stocks, and puts forward some countermeasures for controlling the passenger-carrying phenomenon of rural non-passenger stocks.

With the rapid development of economic society,traffic volume on highways becomes increasing larger and illegal activities of passenger vehicles are getting more and more serious.

Through analysing the sales data of the past three years rural coach,the paper gets the conclusion of the rural area coach market being in the downcast,and it presents the market downcast reason from the coach transportation market,the government policy,the market environment,the microscopic operation and so on.

Rural passenger transport capacity configuration is not only closely related to the benefits of the rural areas people, but also has the great influence of the trading enterprises’profit.

Scale, structure, floating population of the urban and rural are the key facters influencing the development of rural passenger transport.

In respect to the public policy of the establishment of financial support regime to rural passenger transport service,the attributes of rural passenger transport service as quasi-public social service and its positive externality to the socio-economic development were discussed in terms of micro-economics.

At present, there is a lack of specialized theories, methods and studies to guide the systematic, scientific rural passenger transportation planning and construction.