1) Advertisement Aesthetics of TV
电视广告美学
2) aesthetics of advertisement
广告美学
1.
This paper attempts to reveal the validity of aesthetics of advertisement as a subject,because when advertisement means desire,and aesthetics means wisdom,aesthetics of advertisement becomes a paradox.
本文试图揭示广告美学的学科合法性。
3) television advertisement
电视广告
1.
At the same time,it aims by summarizing principles in creative television advertising to provide reference for making television advertisement.
电视广告相对于其他媒体广告 ,有其自身的特殊性 ,本文旨在通过对电视媒体的客观分析 ,有效地提出电视广告创意及其表现上的应对性策略 ,总结出电视广告创意表现上的规律性 ,为电视广告的创意与制作提供借鉴与经
2.
The ultimate objective of television advertisement is to make sales successful,brand image promoted and brand value increased.
电视广告的终极目标是实现销售额节节攀升,使品牌形象提升,品牌价值增值。
3.
The integrative beauty in television advertisement consists chiefly of visual beauty,auditory beauty and literary beauty,each of which has features of its own.
电视广告的整体美主要由视觉美、听觉美、文学美构成。
4) TV advertisements
电视广告
1.
In some native TV advertisements,however,the problem of sex discrimination has still been shown more or less.
通过电视广告中所产生的大量性别歧视现象就可窥见一斑。
2.
There are different ways of covert communication in TV advertisements.
电视广告中不乏各种各样的隐蔽性交际。
5) TV advertisement
电视广告
1.
The function of TV advertisement in aesthetic education;
试论电视广告的审美教育功能
2.
Current Situation of China TV Advertisement of Sports Goods Enterprises and Its Countermeasures;
我国体育用品企业电视广告投放现状及其策略研究
3.
Psychological Analysis of Celebrity TV Advertisement;
名人电视广告的心理学分析
6) TV advertising
电视广告
1.
Study on the Present Condition of TV Advertising on Sporting Goods Enterprises in China;
我国体育用品企业电视广告投放现状研究
2.
The TV Advertising Forms in the Digital Future;
数字电视广告生存形态研究
3.
Owing to the improvement of creation idea, the humanism solicitude has become the important characteristics of current Chinese TV advertising.
中国电视广告的人文关怀色彩日趋浓郁,体现了中国广告创作理念的进步。
补充资料：《当代西方电影的美学思想》
中国电影理论专著。李幼蒸著。中国社会科学出版社1986年出版。全书分《绪论》、《电影语言》、《电影表现与现实》、《电影"作者"、作品与观众的结构分析》、《反传统电影潮流》和《先锋派电影的实践与理论》 6章21节；介绍了当代西方电影美学研究的重要发展和面临的基本问题；论述了60～70年代西方主要电影美学理论，特别是结构主义和符号学电影理论的基本概念和观点，还涉及电影中的科学研究、哲理表达等问题。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
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