2) judgment of Ad
广告评价标准
3) Advertising Effectiveness Evaluation
广告效果评价
1.
Research on Advertising Effectiveness Evaluation Models from a Consumer Perspective;
本文认为合适的广告效果评价应该从消费者的视角出发，根据其广告心理认知特点以确定一有效的广告作用机制-效果评价分析框架，进而解决上面所提及的理论与实践中所存在的问题。
4) Advertising Ethics Evaluation
广告伦理评价
5) pre-publication evaluaiton of advertising
出版前对广告的评价
6) Advertising criticism
广告批评
1.
This article combing the advertising criticism and archetypal theory research of western systematically,Summed up the history and current situation of the advertising criticism,Inspected the research and application of archetypal theory in the advertisement and find out that the people have the criticism mixed to advertisement.
本文系统地梳理了广告批评与西方原型理论的相关研究,总结了广告批评的历史与现状,发现当前人们对广告的批评褒贬不一,没有统一的批评标准,广告批评体系也不完善。
2.
With the introduction of narrative analysis,advertising criticism would upgrade itself from impression-based criticism to scientific and systematic analysis,to integrating formalism criticism with ideological,sociological and cultural criticism.
在后经典叙事学的观照下,以叙事话语分析作为广告批评的路径,可以使广告批评从观感式的批评转向科学性、系统性的分析,并实现形式审美批评与意识形态批评、社会文化批评的结合。
补充资料：地下水水资源评价(见水资源评价)
地下水水资源评价(见水资源评价)
d ixiashui shuiziyuan Ping】ia地下水水资源评价见水资源评价。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条