1.
The Effect of Positive Extra-information on the Assessment of Advertisements;
额外正面信息对广告评价的影响研究
2.
advertising rates
广告费, 广告价格
3.
The Study on Web Advertising Effectiveness Evaluating Based on the FCB Model;
基于FCB模式的网络广告效果评价研究
4.
Appraisal Resources in English Commercial Advertising Discourse;
英语商业广告语篇中的评价资源研究
5.
The Study of Advertising Performance of Markets of Huhhot;
呼和浩特商场平面广告效果评价研究
6.
The Value of Advertising and Brand Asset--A New Perspective of Evaluation of Advertising;
广告投入与品牌资产的价值——评价广告投入效益的新视角
7.
Examining the Antecedents and Consequences of Advertising Value from the Perspective of Chinese Adolescents;
中国城区青少年对广告价值的评价:前因和后果
8.
Evaluation of CCTV-Advertising bidding system:A perspective of qualitative and quantitative integration in advertising assessment;
从质与量结合的广告效果评估体系看中央电视台招标广告价值
9.
Full evaluation of Media Advertising Effect
全面评价媒体的广告效果——媒体广告效果=收视×影响力指数
10.
Human-Computer Interaction in Network Advertisement Interface Evaluation--A Model of Relationship Between Network Advertisements' Interface and Their Effectiveness
网络广告界面评价中的人机交互理论——网络广告交互界面与广告效果关系模型
11.
A Study on the Interpersonal Function of English Motor Vehicle Advertisements-From the Perspective of the APPRAISAL Theory;
用评价理论分析英语汽车广告语篇的人际功能
12.
High-tech Enterprise s Internet Advertising Ffectiveness Appraisal and Analysis Research;
高科技企业网络广告效果评价分析研究
13.
Multimodal Construal of Appraisal:A Case Study of Olympics Television Public Service Advertising;
奥运电视公益广告多模态评价意义的构建
14.
Illegible Synthetic Evaluation Method in Advertisement Effect Mensuration;
模糊综合评价方法在广告效果测定中的运用
15.
Structural Characteristics Analysis and Diffusion Effect Evaluation of English Advertising;
广告英语语篇结构特点分析及其传播效果评价
16.
A study of online advertising effect s appraisement from a customer s psychology perspective;
基于消费者心理视角的网络广告效果评价研究
17.
Eye movement is a determination method for the effectiveness of plane advertisement;
平面广告有效性检验方法中的眼动评价
18.
Comment on TV advertisement data measurement and effect;
电视广告收视数据测定及其有效性评价